Top 62 Visually Appealing Websites Using Inbound Marketing (2018 Update)

If you’re looking for well designed, visually appealing websites that are built on wordpress or practicing inbound marketing, you’ve come to the right place. Here are the 62 most attractive websites using inbound marketing.

As you know, there’s no shortage of websites practicing inbound marketing on the web. But we decided to separate the wheat from the chaff and give you the absolute cream of the crop. Whether you’re an agency or a one man (or woman) army, these websites will give you the inspiration to create your own well-designed website.

What Makes a Good Website Visually Appealing?

At the most basic level, in terms of design and theory, there are six elements that need to be considered when designing a website to be visually appealing.

Color: The site’s color should match your brand and present consistency throughout the site. Color does play a role in evoking emotions on the web with your audience and it should be considered when choosing your color palette. However, the colors on your website should be easy to read and easy on the eyes. It’s often very difficult to look at a screen full of bright colors.

Font: The site’s font doesn’t necessarily have to match the brand or logo. Making sure that the font is legible is the most important goal. You can vary your font throughout the site as well to increase intrigue and add visual appeal. When varying fonts, make sure they compliment each other well. Only vary fonts between headers and body font. You can use two different types of fonts in your headers — one for h1’s and one for h2’s or h3’s. Keeping the body font consistent across the whole site is essential.

Imagery: Avoid using stock photos from iStock or Fotolia. Instead, use stock photos that don’t suck from websites like Unsplash or Death to Stock Photos. Pictures will give your website the look and feel that will set your website apart from competitors.

Simplicity: The simpler the better. Keeping design simple allows for the “clean” look that people are looking for.

Usability: Make functionality key on your site. A visually appealing website should not sacrifice ease of use for a better visual. Creating user-friendly websites with easy-to-understand navigation and page layout is what determines how users interact with the website.

Consistency: As mentioned in some of the sections above, keep the design consistent. If you have one subpage with a top featured background, they should probably all have a top feature background section. The website colors, fonts, button styles, heading sizes, image styles, image sizes, and backgrounds are among the pieces to keep consistent.

While all of these elements are part of what makes a website visually appealing, they are all relative. Website design trends change frequently and trends come and go year in and year out.

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